Kevin G. McCabe

Immersive Content Experience executed for UNICEF. Charitable Giving Calendar featured a different piece of content each day in December highlighting UNICEF’s work with children around the world, and tied to encouraging charitable donations during the holiday season

Content Link - UNICEF: For Every Child

Series of branded content articles executed for PayPal highlighting how small businesses can benefit from PayPal’s contactless payment solutions.

Content Link - PayPal: How small businesses are recovering in Chicagoland

Branded Content article showcasing Venmo’s touch-free payment services for small businesses as a way to stay competitive during the pandemic.

Content Link - Venmo: Touch-free payments give small businesses and solopreneurs a social marketing boost

Branded Content series for Capital One featuring how their work impacts local communities.

Content Link - Capital One: She Built This City, and So Can You

For a SportsCenter campaign in 2013, the priority objective of the campaign was to highlight SportsCenter's timeliness and accuracy of news reporting.  Kevin established custom creative delivery systems with several media companies enabling ESPN direct access to post new creative in near real-time after major sports events and news stories.

On Christmas Eve 2015, the entire Beatles music catalog was released on Tidal music streaming service.  To support this major release and launch, Kevin worked with Tidal to secure one-hour roadblock take-overs on multiple video screens in NY's Times Square to provide a coordinated domination feel to reach commuters, tourists, and holiday shoppers.

After its initial run on ABC, Nashville moved to CMT in 2016.  To support the launch on CMT, Kevin planned and bought multiple media formats in NY and LA to reach fans of the show and build awareness of the new season premier.  One of the show's stars, Charles Esten, posted a video on his personal Facebook page that included one of the campaign's Times Square spectacular signs as the visual backdrop.

To promote the 20th Anniversary of Mohegan Sun, Kevin executed a program in Boston utilizing a wrapped trolley car that ran customized travel routes and was displayed prominently outside or adjacent to major Boston area landmarks and locations, such as Fenway Park, Gillette Stadium, and Boston Common.

To build excitement and support for the NY Rangers Playoffs run in 2012, Kevin executed a wrapped subway train connecting Times Square and Grand Central.  In addition to the media program, a custom event was coordinated in Grand Central station with appearances by several prominent Rangers legends (Mark Messier, Rod Gilbert, Adam Graves), a live band, and extensive local press coverage.

To build excitement for the launch of the 2009 season of Monday Night Football on ESPN, Kevin executed a customized interactive storefront program in 3 markets (NY, Chicago, Boston) that allowed fans on the street to play an interactive game of catch with MNF Quarterbacks from each week's match-up.

To promote Monday Night Football in 2008, Kevin worked with the creative team to extend the creative campaign to real life and utilize actual turf material in media locations, executing a groundbreaking program that posted 3-D material for the first time on wild posters and bus shelters.

To build excitement for the World Cup 2014 airing on ESPN and to drive tune-in to specific matches, Kevin executed a digital Out-of-Home campaign that prominently featured each country's flag and name in the creative and utilized ESPN's API data feed to showcase match scores in real-time to fans on the street.

To support the secret launch of Tidal's streaming music service, Kevin executed a digital Out-of-Home campaign across three markets that was finalized in less than two days from client approval to being posted on the streets.

To support ESPN's coverage of the College Football Playoff, Kevin executed a strategic campaign to deliver on established media delivery goals that incrementally increased daily culminating in the heaviest media weight levels on game-day.  ESPN's API data feed was utilized to showcase live game scores in real-time.